← Back to Site
BRAND ASSET SUITE V1.0
DOG EAT DOG STUDIO
The Dog Eat Dog brand kit. Two fonts, four colours, 4px borders, no rounded corners.
01. Logo System
Dog Eat Dog
STUDIO
Dog Eat Dog
STUDIO
← Isolated Marks
02. Colour Palette
#8A0303
Blood Red
Primary / Action
Hover states, active UI, CTA borders
#0A0A0A
Pitch Black
Type / Structure
4px borders, headings, backgrounds
#E5E5E5
Concrete
Background
Main canvas, light mode cards
#FFFFFF
Pure White
High Contrast
Text on dark, inverted containers
03. Typography Rules
HEADING, GRADUATE (ALL CAPS)
Build Raw.
No Fluff.
BODY, SPACE MONO 400
We build web apps for founders. Hard borders, flat colour, nothing decorative. If a thing doesn't do a job, it's not on the page.
GRADUATE
Display & Hero
Free on Google Fonts. Heavy, collegiate, authoritative. Must ALWAYS be used in uppercase. Do not mix weights or italicize.
SPACE MONO
Body & Metadata
Free on Google Fonts. Mechanical, precise, utilitarian. Use for body text, small labels, tags, and secondary navigation.
04. Banner Suite Layouts
LinkedIn Profile Banner1584 × 396px
DOG EAT DOG
STUDIO
Frontend dev thathits different.
dogeatdog.studio
Social Promo Post1080 × 1080px square
↳ NEW DROP
PROJECT
NAME.
dogeatdog.studio
05. Brand Voice & Taglines
★ CORE BRAND MOTTO
We Build What Others Won't Touch.
Hero headline, bold positioning.
Dogs Gotta Eat.
Cultural nod. Street-level confidence.
Raw Code. Real Results.
ROI-focused for serious founders.
Built to Bite.
Short CTA or footer tag.
06. AI Generation Prompt
MIDJOURNEY / DALL-E PROMPT
/imagine Brutalist tech studio logo. Three heavy rectangular tooth shapes cut from a flat concrete block slab. No curves, no gradients. Blood red (#8A0303) icon on pitch black background. Bold collegiate-serif wordmark 'DOG EAT DOG STUDIO'. Raw, architectural, aggressive. Supreme-meets-Bauhaus aesthetic. --ar 3:1 --style raw --v 6
DESIGNER HANDOFF RULES
Display Font
Graduate, always uppercase.
Body Font
Space Mono 400/700.
Borders
Strictly 4px Pitch Black (#0A0A0A).
Shadows
Solid 8px offset. No blur.
Corners
0px border-radius. Sharp edges.
Tone
Short, punchy, confident. No fluff.
Primary Red
#8A0303 (Accents, hovers, alerts)
Backgrounds
#E5E5E5 (Concrete) or #0A0A0A